This is the most common and widespread method of KOL product promotion. Typically, brand owners with specific consumer groups aim for sales conversion, directly selling specific products through this method. 'Lipstick King' Li Jiaqi and Taobao's live-streaming queen 'ViYa' are the most representative examples.
A bestseller is a product that can outperform competitors on the same track and has the ability to contribute to pit output.
TikTok, the overseas version of Douyin, belongs to ByteDance like Douyin. Its overall development model is similar to Douyin, but compared to Douyin's mature business model, TikTok is still in a clear entertainment phase, although it is slowly testing some e-commerce features.
2021年中国企业数字化转型路径实践研究报告
2021年中国网络招聘行业市场发展研究报告
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